XMarket ‘Amazon Vegan’ Opens Huge Flagship Store in Hillcrest, San Diego
Modern all-vegan convenience store XMarket landed this weekend in Hillcrest; At 4,500 square feet, it is the US flagship of PlantX, an e-commerce site that aims to be the vegan version of Amazon. Stocking a large selection of vegan items onsite, with same-day delivery available through Uber Eats, it has even more products on its website.
The market offers a range of products, from personal and pet care to sweet and savory snacks, staples, refrigerated products and houseplants. Other products will be available soon.
“We are actually adding new products to the website and retail assortment every day to make sure that we can provide our customers with the latest and greatest products,” the Marketing Director told Eater. from PlantX, Alex Hoffman. The Hillcrest location also offers San Diego vegan brands like Kula Ice Cream, Tracy’s Real Food Cookies and Cheese, and San Diego Tempeh Soy-Free Protein.
Educational material is integrated throughout the space, with recipe cards, plant care notes and nutritional information displayed along with product packages to associate with recipe cards. The on-site staff are also ready to answer any questions, having been trained by nutritionist Kelly Irwin.
There’s an outdoor vegan cafe at the front of the space that serves Unity Coffee cappuccinos, oat milk lattes, and cups of Brandywine Coffee Roasters teas. And a refrigerated crate offers take-out drinks and ready meals as well as pastries from local bakeries Pan el Barro, The Gluten Free Bakery Co, and Yvonne’s Vegan Kitchen.
Chef Jeff Marriott runs the kitchen, which features sandwiches made by Matthew Kenney Cuisine made with bread from local bakeries including Charlie’s Best Bread and Pan el Barro. The menu includes Caprese with California Miyoko mozzarella, heirloom tomatoes cut into thick slices and arugula on a focaccia bread spread with pesto, and banh mi with braised tempeh, green onion mayonnaise, carrots. marinated and daikon, cucumbers and cilantro, and a waffle. avocado based toast.
XMarket, 3930 Fifth Ave, 7 a.m. to 7 p.m. daily.