Wilmington businesses seen through old advertisements via YouTube
If you’re in a nostalgic mood, YouTube is a place to satisfy your craving.
The online video sharing platform has billions of users and videos. So it’s likely that a search for things you once remembered or know well now could turn into a treasure trove of content.
YouTube user ntropolis, who has uploaded more than 630 videos that have garnered more than four million views, regularly posts content from past commercials and news bulletins from East Carolina TV networks. North and the Hampton Roads area of Virginia.
After:Do you remember one of those old Wilmington TV commercials?
After:Unforgettable – 11 of Wilmington’s most memorable TV commercials
As for Wilmington, the user has discovered videos of the Port City area in recent years. A crop uploaded in recent months highlights a number of former and current companies, news personalities and a former local CBS affiliate.
Here are some local personalities and places you may remember.
This commercial promotes a pizzeria in Independence Mall, with a cook (possibly the owner) entering the kitchen and preparing ingredients for another day serving customers.
Carolina Furniture Company
The long-standing business on Red Cross Street in downtown Wilmington celebrated its 75th anniversary in 1997.
After:Look Up and Around – Wilmington’s Downtown History You May Have Missed
Carolina Furniture would have celebrated 100 years in business in 2022. However, it closed in 2012.
The sign displayed at the end of the ad remains on the side of the building, which is now home to Mother Hubbard’s Cupboard, a nonprofit that fights food insecurity in the area.
Discount House, WWAY newscast
This group of October 1, 1989 advertisements comprises most of an 11 p.m. WWAY newscast. One of the presenters includes John Rendleman in his first year with the station. He left WWAY in 2017.
The newscast spent most of its 30 minutes covering the aftermath of Hurricane Hugo, which hit coastal areas of South Carolina such as Myrtle Beach and Charleston.
Atlantic RV has one of its models strolling down Water Street near the Alton Lennon Federal Building while Warehouse Sales (a Jacksonville company) asks people to “pass it” – that is, a cap or a top for a truck, because it has a lot of inventory.
Then there is the Discount House with advertising almost identical to those seen today. The carpet and cabinet business is at the same address in the Monkey Junction area and asks then and now if “service, price and availability are important to you, come see us at the Discount House” and in noting its location on Carolina Beach Road.
Pat’s Tire Service is another Carolina Beach Road staple, though it’s now known as Pat’s Auto Service Center.
Before WSFX TV there was WJKA
The station was Wilmington’s CBS affiliate from 1984 to 1994 until WJKA changed its call letters to WSFX-TV and began its current connection with Fox.
His log-in and log-out clips (yes, at one time TV stations didn’t have 24-hour programming) regularly showed Cape Fear River, Wrightsville and Carolina beaches, Wilmington International Airport and Battleship North Carolina.
There were also some jazzy ids with places in Wilmington, like this one with Bellamy Mansion.
It’s better known now as D&E Mitsubishi, but in 1997 the car dealership featured Dodge, Jeep and Eagle (the latter brand discontinued in the early 2000s) in this ad. It is still located at 6220 Market Street in Wilmington.
The local jeweler has been a mainstay in television commercials for years, including this clip from 1997. The business, currently located in Independence Mall, has had a knack for catching viewers’ attention. In this ad, owner Alan Perry makes sure the guys have a Valentine’s Day gift ready for their partner.
Bob King Auto Mall, White Tractor Company in Burgawa, Starway Flea Market
Three surviving locations were featured in 1993 advertisements via WJKA.
At the Bob King Auto Mall, it was a push on the Suzuki Sidekick, a 4WD vehicle just in time for the nice beach weather.
White Tractor Company in Burgawa showed the reliability of its Grasshopper brand mowers. The business has been in Pender County since 1969.
And watch until the end to get a glimpse of Wilmington’s premier indoor and outdoor flea market, Starway Flea Market. He noted that more than 5,000 customers shop at the Carolina Beach Road location each week.
The grounds were once home to the Starway Theatre, an outdoor drive-in, in the 1950s before closing and becoming a flea market in the 1980s.
After:‘We depend on this’: Starway flea market in limbo after rezoning for housing development
The future of the market faces challenges after the Wilmington Planning Commission approved a rezoning last year which paves the way for an affordable housing development on the site.