The return of the QR code and more hotel trends 2021 according to Arryved
As the year draws to a close, Come, the leading point-of-service (POS) provider for artisanal food and beverage establishments, passed on its most important lessons of 2021. From the history of outsider QR codes to the effects of the Great Resignation, here are what craft beverage producers, restaurants, and entertainment venues can take away.
QR Codes: A comeback story
Decreasing COVID-related regulations have brought people back to tasting rooms and public spaces, but with a new concern for social distancing and safety measures. QR codes have started to be in fashion again this year as they have become a means of accessing digital menus to help reduce touch points in restaurants and tasting rooms. Arryved OpenTab feature also launched this year, offering customers the ability to open and access a cloud-based tab, order and pay digitally via strategically placed QR codes.
According to Red Bear Brewing Company founder and COO Cameron Raspet, 35-45% of customers use Arryved’s OpenTab feature and corresponding QR codes to place orders in the reception hall. Cumulative data from Arryved shows that QR codes correlate with larger tab and tip sizes, a win-win situation for the establishment and for the staff.
“Arryved’s OpenTab works by providing QR codes on each reception hall table for customers to order from their phones, and it gives customers the ability to browse the menu at their own pace. There is no queue at the bar for a drink, ”explains Raspet. “Those who want to order at the bar can do so, and they get more time on duty with the bartenders because a lot of the orders come from OpenTab. ”
The hotel and catering sector is one of the most affected by labor shortage. Stories of truncated hours, fewer tables, and slower service fill our newsfeeds. To combat the effects of the big resignation, business owners across the country have spent time this year rethinking their compensation models, supporting staff and investing in technology. Technology is being implemented in hotels to increase staff efficiency and help streamline transactional processes, allowing interactions between guests and staff to be more human in nature, increasing the bonds between people and making possible community strengthening.
“The arrival of Arryved has had a pretty big impact on the satisfaction of our customers,” says Michael Calhoun, owner of Red River Brewing Company and Distillery. “We are better equipped so that each customer feels recognized. It has been a real challenge for us in an environment where we are understaffed. Arryved really answered this problem for us.
New sources of income
We have seen e-commerce move from a tool of survival in 2020 to a legitimate source of income for artisan producers in 2021. Online storefronts are here to stay, and producers who had not considered digital orders before. are turning to their digital presence as a new way to sell their products and merchandise, as well as accept digital orders for pickup or delivery. from Arryved partnership with Craftpeak this year, streamlines inventory management across digital and physical sales channels and enables producers to sell and ship their products to new markets.
Although the hospitality industry has been hit hardest by the pandemic, it has also been an important leader this year, encouraging communities to rally with those in need. Arryved, which launched a donation feature for establishments using its point of sale to collect donations for charitable causes upon payment, has seen its customers raise nearly $ 20,000 at 60 sites since its launch in October 2021! We will see the industry continue to focus on helping people and building community in 2022.
Arryved gives time to restaurant staff so that they can be where it really matters: interacting with customers, putting people in the human experience and building strong communities. The customer experience is the common thread running through all of the service and hospitality trends this year. Consumers expect better interactions than before the pandemic, along with more secure in-person transactions and easily accessible digital ordering and payment options.
“Arryved has helped Avery elevate our hospitality during a time that has been difficult to do,” said Jocelyn Scheidenhelm, general manager of the valve room at Avery Brewing Company.