The Business Support Group’s new digital skills course to support Irish SMEs
UK-based Enterprise Nation will train Irish SMEs in cybersecurity, cloud skills, digital marketing and more as part of the free Go and Grow Online programme.
Enterprise Nation has partnered with Microsoft, Vodafone and Klarna to launch a new self-service digital training program to support small businesses in Ireland.
The Business Support Group’s “Go and Grow Online” program is a one-year training course providing business owners with materials to accelerate digital, business, CRM and financial skills. Topics such as cybersecurity, digital marketing and cloud skills will also be covered.
Enterprise Nation is based in London and all training will be delivered virtually. He hopes to support up to 20,000 SMEs in total through this program. In the UK, it supports around 50,000 SMEs. Irish businesses that participate in Go and Grow Online will have access to the group’s platform and the materials provided, including workshops, e-learning and access to digital advisors.
Go and Grow Online launched today in Ireland at StartUp 2022, a virtual event for Irish small business owners. Enterprise Nation founder, businesswoman Emma Jones, brought the course here to meet the demand for online digital skills training. The demand is coming from Irish SME owners, many of whom founded their businesses in response to the pandemic.
“We are seeing a unique opportunity for small businesses. The events of the past two years have fundamentally changed our way of life and created markets that simply did not exist before. You need look no further than the transition from selling offline to selling online,” Jones commented.
She added that the acceleration of digital technology and social media has “leveled the playing field, providing virtual marketing platforms and marketplaces for every business to connect directly with their audience – wherever they go. is in the world”.
A well-known entrepreneur, commentator and author, Jones founded Enterprise Nation in 2005. She is also a co-founder of the StartUp Britain business campaign.
Last May, Enterprise Nation collaborated with Facebook Ireland to provide online training to thousands of SMEs as part of the social media giant’s The Boost with Facebook programme.
Once public health restrictions permit, there will be in-person sessions across the country for small business owners to network. Irish tutors include Paddy McDermott, founder of Bax & Max, Gary Evans of Feedalpha and Jacinta Dempsey, founder of Thesocialnetwork.
Bax & Max is a Galway-based business consultancy. Digital agency Feedalpha and social media consultancy and management agency Thesocialnetwork are both based in Carlow.
Aisling Flanagan, Founder of Velvet Cloud Sheep’s Milk Yogurt and Cheese, which joins Go and Grow Online, said, “Having experts advising on digital and social selling as well as areas like finance is a major boost for me and my business.
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