New York moves to Southeast Asia
SINGAPORE, September 16, 2022: NYC & Company, the official destination marketing organization and convention and visitor bureau for New York’s five boroughs, appoints BRANDSTORY as its Southeast Asia representative.
Led by Managing Director Reene Ho-Phang, the tourism marketing agency will be responsible for sales, marketing and public relations efforts in Singapore, Malaysia, Indonesia, the Philippines, Vietnam and Thailand.
The news comes as New York City is expected to recover 85% of its 2019 record high this year.
“As the recovery of tourism in New York continues and we plan to triple international visits by the end of the year, we are delighted to resume our activities in Southeast Asia hand in hand with BRANDSTORY. “said Fred Dixon, President and CEO of NYC & Company. “We look forward to working with Reene and her team, leveraging their expertise in working with destinations across the United States and beyond, to reestablish NYC’s position as a premier travel destination. plan on the SEA market.”
BRANDSTORY Founder and CEO Reene Ho-Phang added, “This is a city where dreams are made, so you can imagine how thrilled and honored we are…And being the first U.S. destination to return to Southeast Asia, it’s time for New York. in reference to the biggest tourism marketing campaign in the city’s history, which is paving the way for recovery.
The top US city for international travel, New York is expected to welcome 56.7 million visitors in 2022, 85% of 2019 record levels, including 8.3 million international visitors.
NYC & Company will be supported by BRANDSTORY team members across the SEA region, drawing on the agency’s 20 years of experience representing destination clients such as Brand USA, Hawaii, Las Vegas, Brisbane , Iceland, Jerusalem, Azerbaijan, Qatar, Abu Dhabi and more. .
Singapore Airlines operates daily nonstop service between Singapore and NYC – the longest flights in the world – and Philippine Airlines operates four weekly nonstop flights from Manila to NYC. In 2019, the city welcomed 229,000 visitors from Southeast Asia.
New York destination highlights include 12,000 new hotel rooms coming online over the next three years with new properties including the recently opened Aman New York and New York’s second Ritz-Carlton; more than 20 new Broadway shows; recently opened attractions including the SUMMIT One Vanderbilt and City Climb viewing experiences and free public park, Little Island; and developments and openings in infrastructure and transport, with upgrades at the region’s three main airports, the new Moynihan Train Hall and the recently expanded Javits Centre.
Other highlights include arts and cultural openings such as the all-new Museum of Broadway, the Louis Armstrong Center and the Gilder Center at the American Museum of Natural History soon to debut, along with the American LGBTQ+ Museum and the upcoming Universal Hip Hop Museum; performing arts venues, including Lincoln Center’s reimagined David Geffen Hall debuting this fall and the iconic Apollo Theater expansion next year.
Travelers can expect culinary delights ranging from new fine dining establishments to distinctive food halls across the five boroughs.
In retail space, don’t miss the renovated Tiffany & Co. flagship on Fifth Avenue and the return of Century 21; big, iconic events like the US Open Tennis Championships, the TCS New York City Marathon and the Macy’s Thanksgiving Day Parade.
Last year, NYC & Company unveiled It’s Time For New York City, the city’s largest global tourism marketing campaign.
NYC & Company’s new Get Local NYC effort invites visitors to explore the five boroughs like a New Yorker, with comprehensive guides to the Bronx, Brooklyn, Manhattan, Queens and Staten Island.