Malaysians no longer shop online during working hours
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Just a few years ago, Malaysians were happily browsing e-commerce apps and shopping throughout the day, but especially at work.
However, recent reports show that Malaysians no longer shop online during the day: instead, they check out their purchases after work.
Good news for employers
Previously, iPrice reported that in 2016/2017, most people shopped online during the working day, from 11 a.m. to 4 p.m. Peak shopping time was Wednesday, usually at noon.
However, in their 2021/2022 report, they noticed that activity on these e-commerce sites was no longer as active during the day. Today, Malaysians do their shopping in the evening after work, especially during the 8pm-12am window, with peak activity on Sundays.
iPrice speculated that due to the shift from online shopping to mobile devices, consumers were no longer limited to when they had a computer in front of them at work. Instead, it’s now all too easy to browse and shop during leisure time, even while commuting to work or just before bed.
Lots of money on big devices, little money on small devices
Interestingly, iPrice’s report also showed a clear difference in spending behavior when it comes to buying items on mobile and desktop.
Online purchases made on desktop computers tended to be smaller in size, but were often more expensive items. By comparison, online purchases made on mobile were high in volume, but mostly cheap and cheap goods.
It’s probably because more expensive items require more research and comparison, which is easier to do on a desktop computer.
No matter what type of buyer you are, one thing is certain: employers will be happy to hear that their employees aren’t getting paid to buy online!
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