Local store responds to early rush of online shopping
QUINCY (WFEM) – Cyber ââMonday wrapped up a very busy holiday shopping season, following in the footsteps of Black Friday and Small Business Saturday.
However, local businesses noted that many online shoppers did not wait until Monday to start looking for deals.
Nathaniel Jones, ecommerce manager for Farm and Home Supply, said his website saw a spike in online traffic on Monday. However, he says this year’s increase has been in the works for several days.
âThey shopped earlier, so it’s a little different shopping model for everyone,â Jones said. âIt accelerated earlier than ever this year, and now you only see kind of a plateau and I would probably expect within a week or two that a gradual decline will be seen as we go. as people shop for Christmas. “
Jones said he believed some of the early purchases may have been due to heightened anxiety over shipping delays and supply chain issues.
In addition to earlier shoppers, Jones said he has also seen more diversity in the age range of those who find deals online.
âFamiliarity with the internet and streaming and everything in between is making older people more and more buying online,â he said. âAnd so that’s a trend that I’ve really seen this year. We see a lot of, you know, grandmothers and grandfathers shopping online where you haven’t seen it before. So this old idea that only young people buy online is no longer true.
He said online shopping has become more of an industry requirement for the holiday season, and he expects him to continue to do so.
He also noted that more purchases are made through phones than before, rather than desktop and laptop computers.
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