Intelsat expands channel selection in Brazil – SatNews
Box Brazil Joins Other Leading Programmers and Broadcasters on Recently Announced IS-14 Brazil Cable Quarter
Intelsatoperator of an integrated satellite and terrestrial network and provider of in-flight connectivity (IFC), has signed a contract with Box Brazil, the largest independent Brazilian group of pay-TV channels and streaming platforms, to distribute six channels on Intelsat 14 (IS-14 ) at 45°WL.
Box Brazil Programadora, one of the group’s companies, specializing in linear channel programming, joins other programmers and broadcasters on the recently announced Brazilian cable neighborhood. The channels they bring to the neighborhood include Prime Box Brazil, Music Box Brazil, Travel Box Brazil, Fashion TV, Box and Market, all of which are available on all major Brazilian pay TV operators.
Earlier this year, Intelsat announced an antenna installation program to increase access to cable headends across Brazil. This move brought programmers like Box Brazil to IS-14 because of the increased value and monetization opportunities for programmers looking to reach Brazilian customers. When completed, the on-air program will reach over 99% or more than 14.4 million cable subscribers in Brazil.
“The addition of Box Brazil Media Group to IS-14 demonstrates how our antenna program is attracting high-value regional content to a new cable distribution district. Box Brazil’s content further strengthens IS-14 and our position at Brazil”, said Ricardo La Guardia, Intelsat Regional Vice President, LATAM Sales.
Box Brazil Media Group is an international group of companies focused on entertainment, technology and innovation.
Box Brazil specializes in pay-TV and multi-device streaming, with a variety of channels in Brazil, including four thematic channels and one international channel. These channels are available from all major pay TV operators.
“IS-14 provides us with the reliable and quality solution we need to distribute content to our viewers across Brazil. With a reach of 99% among Brazilian Pay TV subscribers, we are able to maximize our reach and deliver high performance channels and entertainment content to our viewers in Brazil and LATAM,” said Cícero Aragon, CEO of Box Brazil Media Group.
IS-14 focuses on regional video distribution and has a strong penetration in regional systems of all Latin American countries. IS-14 complements other Intelsat video neighborhoods in the region, including Intelsat 21 and Intelsat 34. Together, these neighborhoods serve nearly all video subscribers in the region with full cable penetration.