How digital mobile video shopping is shaping the future of e-commerce
October 10, 2021 will mark the third anniversary of NTWRK, a video e-commerce platform targeting Millennials and Gen Z buyers, collectors, and fashionistas. NTWRK is inspired by the success of Chinese sites like Taobao , Mogujie, Webo and even Alibaba, creating a community around gamified shopping experiences built on video streaming. NTWRK aims to become the largest video brand in North America and grow from there. Their premise is the first mobile vertical video and the contribution of the best brands and designers combined with desirable product drops will lead them to a rapidly growing audience of consumers with discretionary income.
NTWRK CEO Aaron Levant and NTWRK President Moksha Fitzgibbons are digital geniuses who have partnered with content creators, influencers, artists and funders like Live Nation and Main Street Partners to create a community that pairs limited availability products with creators or creatives who feature them for sale. on live video streams. Aaron and Moksha regard NTWRK as “MTV meets QVC
NTWRK’s model combines exclusive daily products offered for sale for a limited time or quantity, with the viewer being encouraged by hosts in each segment to purchase the item. This model of social distribution is sticky, as viewers stick around as much to watch shows as they do to quench their curiosity about what will be on sale next. These emissions generate both engagement and trade. Their conception is to blur the line between real scarcity and the perception of a limited supply. Nothing makes you want to go somewhere more than a red rope barrier at the entrance. The NTWRK model is the video equivalent. Their products are only available for a short time, and when they are sold, they are usually sold. Some of these products are private label products, others come from the creators themselves who exhibit on the show. NTWRK is a marketing channel. They sell products in housewares, art, clothing, beauty, games and always add more opportunities. During this time, NTWRK does not manufacture the products sold and these products are shipped directly from the creator or manufacturer of the products to the consumer. Instead, they moderate the content of the curation by building a team of merchandisers and curators who recruit creators.
NTWRK offers both pop-up shows and repeat regular shows. Pop-up shows can be a one-time event with a musician such as Paramore’s Haley Williams or the Waterparks band playing a new song, chatting with callers, and selling a limited number of signed vinyl records or a collection of unique records. excluding merchandise. J. Balvin collaborated with McDonalds
Regular shows and daily episodes, which are more predictable in timing, are based on a variety of topics such as:
Generic cards – Hosted by Scott Rogowsky, Generic cards is a show that features opening packs of collectible cards to unearth rare finds.
Disarmed – a dating show that sells T-shirts and other merchandise, which is currently on hiatus
Merger – comics and pop culture / nerd fandom
Late lunch – Hosted by vintage supplier Sean Wotherspoon, Late lunch features candid conversations with iconic figures from the fashion, hip hop and sneaker industries, as well as a collection of exclusive products from his lifestyle brand, also known as Late Lunch.
exhausted – sneakers show hosted by designers Brittany Sky & Eutel Wallace.
Additionally, NTWRK creates digital shopping festivals where they bring together designers and personalities for two days who all showcase special merchandise and opportunities available during the festival.
The idea behind NTWRK is to shift ecommerce from a frustrating model of getting kicked out of waiting rooms or having your cart hacked before you can access an interactive experience with the creator or company. personality who organizes the items immediately before you and on sale. Sometimes there are just 100 pairs of the coveted sneakers and 60,000 people who want them. By pulling that experience out of your laptop where you just hit the keyboard trying to go through and converting into a community experience that you might not be able to go through this time around, but you know there will be another opportunity to coming up, that makes it a little less “shopping” and somehow more about building a community. This is important, because I’m just old enough to remember when the main character in the Network movie was Howard Beale, played by Peter Finch, displayed his frustration, a sentiment shared by almost anyone who has ever tried to buy. trendy items like Supreme or Nike
Moksha and Aaron are both in good spirits and eminently reasonable. They’re modeling a domestic version of an already well-established shopping concept and doing it with North American partners who have scope and substance. Once the audience reaches the level where NTWRK can broadcast 24/7, the model grows on its own. The growing pains are that part, while the audience has more limited options as to when the events will be live. Already, NTWRK has shipped products to 88 countries so far, well on the way to becoming a global company.
Here is our conversation in video and audio podcast format:
As the world blurs the lines between art and commerce, companies like NTWRK are at the forefront of the trend. Consumers don’t want to go looking for things to buy, they want to buy things they see. As average screen time increases and devices continue to increase in capacity and speed, it’s only natural for commerce to take a deeper footing in phones.
The Covid-19 pandemic has accelerated the adaptation of e-commerce exponentially. It was inevitable that demand would increase for what Ariana Grande might call “I see it, I love it, I want it, I got it.” culture. This model works best if you are up to date with trends, Q scores, and riding the wave of presenter popularity. Aaron and Moksha lead NTWRK with a sure hand. As they continue to grow their audience and engagement through scheduled entertainment and thoughtful gamification strategies, NTWRK’s presence, consumer base, revenue and results are all expected to grow in parallel. Because I’m just a little older than Ariana, I’ll just say “I’m a believer”.