Google Cloud and Nana will transform Saudi Arabia’s online grocery store
Google Cloud announced a collaboration with Nana Direct, a pioneering online grocery shopping and delivery startup, which provides Saudi households with a convenient online grocery shopping experience.
Through this collaboration, Google Cloud and Nana Direct have transformed the online grocery shopping experience in the kingdom, connecting households to local grocery stores and supermarkets and ensuring the delivery of sorted fresh fruits, vegetables and groceries. on the shutter and packed directly to their doorstep. within a 15 minute window.
Nana’s online grocery shopping experience, available through the app or on the website, is powered entirely by Google Cloud. Running the entire IT backend on Google Cloud allows Nana to grow and scale her business as she continues to expand in the Kingdom. It also provides the functionality needed to quickly deploy features, while running on Google Cloud’s highly secure, secure, and reliable global infrastructure.
One-stop AI and data warehousing solutions
Using Google Cloud’s unique AI and data warehousing solutions such as BigQuery has transformed the way Nana’s team analyzes data and makes informed business decisions accordingly.
Through the use of BigQuery, Nana has implemented AI modules that have improved business forecasting, understood consumer behavior at a much deeper level, and increased efficiency levels at 69% in 2021.
With on-time delivery being a unique Nana differentiator, the team relied on Google Cloud’s Fleet Routing Tool as a solution to improve fleet utilization. The solution also helped dispatch trucks for deliveries using Google Maps to identify the most efficient routes in the kingdom, which ended up optimizing fleet utilization with better on-time delivery. by 40%.
Innovative e-commerce solutions
Ziad Jammal, Digital Natives Lead, Mena at Google Cloud, said, “Collaborating with Nana Direct is an exciting opportunity for Google Cloud to bring innovative e-commerce solutions to life in the Kingdom of Saudi Arabia (KSA) and share decades of expertise in establishing digital natives, working hand in hand with Nana Direct on setting them up from day one, has certainly contributed to their success as they have become a household name across the country.
“We are delighted that our work with Nana Direct continues to help improve the consumer experience for seamless grocery shopping and delivery, as the market continues to demonstrate the increase in demand for such services as even as coronavirus restrictions are lifted in Saudi Arabia.”
Sami Al Helwah, Founder and CEO of Nana Direct, added, “From day one at Nana Direct, a strategic decision was made to build our entire back-end from scratch on Google Cloud. to the innovative technology capabilities provided by Google Cloud, combined with the unique expertise in digital natives and the retail space that has been shared with us from the start The level of support we have received and continue to receive every day from the team is unprecedented, and this kind of support has enabled us to develop a clear digital roadmap for the business, with growth and development at the heart of it.”
As Saudi Arabia enters a post-pandemic world, Nana continues its expansion and growth with the introduction of Nana Express and Nana Hyper, adding pharmacies, supermarket chains and specialty stores to its service portfolio in line.
With the support of Google Cloud’s reliable infrastructure, Nana was able to quickly scale its operations and adapt to the increase in orders following a recent 360° marketing campaign that introduced Nana Express and Nana Hyper. on the market. As a result, the campaign successfully generated 50% growth (month over month) in orders for the months of December (2021) and January of this year.– TradeArabia Press Service