Everde Growers Announces Sales Management Changes
Meredith McLeod has been promoted to Vice President of Sales, Independent and Landscape, where he will oversee the national landscape and independent garden center sales channels. McLeod began his career with TreeTown USA in 2007 and over the past 15 years has been instrumental in developing the sales team and many of the inventory and planning processes that Everde Growers use today. today. He has worked in virtually every facet of the sales department, first consolidating business in the Texas region with national accounts and most recently as Director of Sales for the South Central region. McLeod attended the inaugural Texas Nursery & Landscape Association Leadership Bootcamp class in 2021 where he developed his unique leadership style.
Along with promoting McLeod, Andy Bristow was hired Oct. 1 as Sales Manager, South Central Region. Bristow worked for Bonnie Plants for over 27 years, beginning his career in 1995 as a Regional Sales Representative, working his way up to National Sales Manager and most recently as Regional Operations Manager. He brings extensive sales and operations experience to the Everde Growers team. Originally from Alabama, Bristow attended Auburn University and currently lives outside of Dallas, Texas.
Rick Stiles, Landscape Sales Manager, Southwest Region, retired Oct. 1 after a 33-year career with Everde Growers and formerly Village Nurseries. Stiles began his career in 1989 in the sales department of Puente de Village Nurseries in Brea, California. Stiles became a leading expert in the California nursery and landscaping industry and was a trusted source of information for his team, customers, partners and competitors. Stiles was instrumental in TreeTown USA’s acquisition of Village Nurseries in 2017, growing the business as the company renamed to Everde Growers while maintaining grassroots local operations.
Following Stiles’ retirement, Spike Mitchell has been named Landscape Sales Manager, Southwest Region. Mitchell is based in Southern California and was previously Sales Manager at La Verne Nursery (now Everde Growers’ farm in Piru, CA). Mitchell has extensive knowledge of the California nursery industry as well as independent garden centers and the landscape side of business.
Lorena Garcia was appointed national program coordinator. Garcia, previously program manager for La Verne nursery, will be responsible for developing and documenting best practices and protocols for all aspects of select national programs. Her first area of focus will be Everde Growers edibles programs, after which she will focus on holiday programs and the company’s exclusive brands such as Patio Tropics and Boldscape. Garcia’s role will help align efforts across the company and further position Everde Growers as a leader in the food category, including citrus, tree fruit and berries.
The sales regions of the independent garden centers in the northwest and southwest have been combined under the management of Pat Hughes. Hughes is an experienced sales leader with over 30 years of career experience with Hines Growers, ColorSpot and Everde Growers. He is familiar with the independent garden center sector and is an expert user of Everde Growers sales software systems. Hughes is based in northwestern Oregon.
Rachel Frank has been given the role of National Inside Sales Manager, where she will oversee the entire Inside Sales team across the country. Franek previously led the Inside Sales team in the South Central region. She started her career 28 years ago as a customer service representative for Hines Nurseries, moved up to customer service manager and worked in the distribution department before joining TreeTown USA as a inside sales representative in 2006.
“As we continue to grow as a business, it is increasingly important to focus on each of our geographic channels and customers,” said David Kirby, executive vice president of Everde Growers. “With Meredith McLeod at the helm and key players in the right positions, we will strengthen areas where we have potential for continued growth.”
To learn more about Everde Growers, visit www.everde.com.