The Department of Trade and Industry (DTI) has tightened its surveillance on the rise of e-commerce transactions in the country.

He warned business owners and establishments to disclose prices in accordance with fair trade laws.

In order to strengthen the implementation of the Price Law and the Consumer Law, the DTI, the Ministry of Agriculture, the Ministry of Health, the Ministry of Environment and Natural Resources, the Intellectual Property Office and the National Privacy Commission recently issued Joint Administrative Order 22-01, consolidating all existing rules and guidelines for online businesses.

The provisions of JAO 22-01 recall the laws that apply to the responsibility of establishments to comply with price tag requirements on products and services from physical and online stores.

“We are firm in enforcing these laws, especially the requirement for price tags, to ensure consumers’ right to choose quality products at reasonable prices,” says DTI – Consumer Protection Group Undersecretary Atty . Ruth Castleo.

Several months ago, the DTI launched an online campaign against the “PM Sent (Private Message) culture”.

“PM Sent culture” is the shady practice of online sellers sending private messages to consumers asking for the price of a product.

The campaign points out that online sellers who conceal prices as part of a marketing strategy can be fined and/or jailed under Republic 7394 Section 95.

The fine varies from 200 pesos to 5,000 pesos while the imprisonment can last from one month to six months. (KOC with PR)

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