Donuts Inc. Expands Domain Names Giving Small Businesses and Startups More Choices to Stand Out Online
The expansion responds to an increased demand for descriptive domains that Enables businesses to authentically express who they are and what they do
BELLEVUE, Wash., May 2, 2022 /PRNewswire/ — To meet the growing demand for descriptive domains, domain registry Donuts Inc. announced that it has expanded its portfolio offering to a total of nearly 300 top-level domains (TLDs). The announcement comes in conjunction with National Small Business Week, which honors and celebrates American entrepreneurs and innovative startups, a group that benefits from more choice in creative TLDs. Some of the more recent new descriptive TLDs like .games, .finance, .vacations, and .coach reflect the need for memorable options that help these businesses build a brand that expresses their authentic identity and stands out from the competition.
Founded in 2010, Donuts originates more new TLD extensions than any other registry. Donuts’ TrueName® Domains brand is the world’s largest operator of new world domain extensions, an increasingly popular option alongside legacy .com, .net and .org domain extensions. Learn more about TrueName domain options here.
Many forward-thinking companies are turning to short, industry-specific, descriptive domain extensions that can help them define an authentic digital identity and have a positive impact on SEO with domain extensions like .studio, .solutions or .life. Descriptive domains also allow businesses to creatively use both the left and right of the dot to tell the world who they are and what they do. For example, the domains builders.studio, armoire.style, and xbox.games are not only striking and concise, but they clearly express what these companies are all about. Plus, when businesses use every letter of their domain name, it makes it easier for customers to remember their website and find their business in the future.
“Companies across industries are increasingly embracing descriptive domains, and our continued expansion into the domain space is helping to meet that demand,” said Akram J. Atallah, CEO of Donuts. “We’re thrilled to see so many of our customers using short domain names that are authentic, accurate, and tell their stories with a strong impression from the get-go.”
Domain names that contain meaningful keywords can boost SEO. For example, Jeff Pique uses thailandmotorcycle.tours for his business. He comments, “Thailand Motorcycle Tours is a series of high-level keywords and having ‘tours’ in the URL describes the direction of our business. It put us at the top of the first page of results. Google search.”
All TrueName domains include free, robust security technology that blocks domain imposters before they strike. When people buy a domain, Donuts automatically identifies and prevents many potentially malicious variations of their domain name from being registered. This proprietary blocking technology helps protect them and their users from phishing schemes by preventing hackers from registering similar fake domain names.
For example, choosing the switchboard.live domain with the Real name .live, the company is actively protected against 431 malicious variants of its domain name that contain homographs, which are similar characters based on the letters in their URL and often used in phishing scams. Visit TrueName’s Homograph Spinner to see how many homographic variations of a name they can block.
About Donuts Inc.
Donuts Inc. simplifies and connects the online world with domain names and related technologies that enable people to build, market and own their digital identities. Donuts owns the world’s largest portfolio of top-level domains, branded TrueName domains, and operates hundreds more for registry partners on its innovative registry services platform. Together, Donuts top-level domains have nearly 25 million domains under management. Beyond its domain name registry and innovative registry services platform, Donuts enables customers to discover, register, support and use high-quality domain names with its Registry Office, Name.com. Donuts, which made the Inc. 5000 list. as one of America’s fastest growing private companies in 2021, is a global company with hundreds of employees. It is headquartered at Bellevue, Washington, with international offices on four continents. For more information, please visit www.donuts.domains.
Bella Vista Communications
SOURCE Donuts Inc.