Daily Research News Online no. 32226
New funds for the Zeenk e-commerce analytics platform
October 11, 2021
In the United States, ecommerce analytics platform Zeenk has raised an undisclosed amount of funding from Amazon brand aggregator Thrasio, which it will use to officially launch with its brand’s technology and staff. historical, Nanigans.
Zeenk provides marketing and sales information to Amazon third-party sellers, to help them optimize their financial performance and investments across all their advertising and sales channels. The platform was launched following the acquisition of the social media advertising business of marketing software provider Nanigans by customer experience software company Sprinklr.
Funding comes from Thrasio, which acquires third-party Amazon FBA (Fulfilled by Amazon) brands, and assesses 6,000 e-commerce businesses and consumer preference data from more than 200 brands. The investment will be used to support the development of Zeenk’s SaaS platform, and Carlos Cashman, CEO of Thrasio, said the launch will help sellers in third-party markets take action on marketing and sales information.
Claude Denton (photo), formerly CTO of Nanigans and now CTO of Zeenk, comments: The powerful reporting and data mining platform of “Nanigans” is being adapted to support the Amazon market, including including support for Google and Facebook attribution. Zeenk’s incremental value and data modeling is based on many years of Nanigans work.
Website: www.zeenk.com .
All 2006-21 articles written and edited by Mel Crowther and / or Nick Thomas, unless otherwise noted.