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Home›Shopping Site›Confusion over HEB store in Fort Worth

Confusion over HEB store in Fort Worth

By Shawn Bennett
June 8, 2022
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Over the years, HEB has purchased properties in many parts of the state, leading to frequent speculation about the location of the next store.

FORT WORTH, Texas — There was some confusion Wednesday afternoon when a mall and a Texas-based grocery company initially released conflicting reports about a new grocery store.

Real estate developer Hillwood announced Wednesday morning that it will expand its 30,000 square foot dining and entertainment destination Parkside at Alliance Town Center with new businesses including Torchy’s Tacos, CAVA, Black Rifle Coffee Company and Dash Nail Spa.

The mall also said these new stores would be “anchored” by the area’s first HEB grocery store. These would all be located north of Heritage Trace on the east side of Hillwood Parkway adjacent to Bluestem Park, a 14-acre oasis in the middle of downtown Alliance.

Hillwood said they plan to open those stores by early 2023.

However, when the WFAA contacted HEB on Wednesday afternoon, the grocery company said, “HEB has not announced a store in Fort Worth.” HEB said it owns the land, but said the company has not announced any plans for the site “at this time”.

Over the years, HEB has purchased many properties in many parts of the state, leading to frequent speculation about the location of the next store. However, the food company owns a lot of land that has not yet been turned into a store.

After the WFAA received the updated information from HEB, Hillwood sent back a corrected version which read “We inadvertently included HEB in our previous version.” The property developer then clarified that this area would be “anchored by a major grocer” and that HEB did not announce a store “on this site or a construction schedule”.

At 10:31 a.m. Wednesday, HEB’s verified Twitter account commented on a Tweet that tagged the grocery business, saying, “@HEB is coming to Fort Worth right next to my house! With the gas being so high, I can walk to HEB.”

HEB responded by saying, “Just wear a hat when you walk.”

Just wear a hat when stepping on it. 😆

—HEB (@HEB) June 8, 2022

“Parkside at Alliance Town Center continues to be a destination for the area and I’m excited to welcome new additions to serve our growing community,” said Mark Miller, senior vice president of retail development at Hillwood. “Torchy’s, CAVA, Black Rifle and Dash Nail Spa diversify our existing retail, dining and entertainment options, promoting strong community engagement and building on the vibrant atmosphere of Alliance Town Center.”

Hillwood said Parkside at Alliance Town Center is designed to complement the surrounding natural environment and blend with Bluestem Park with easy access to walking and biking trails. The area will include patio spaces.

With the addition of Torchy’s, Cava, Black Rifle and Dash, among others currently in negotiation, less than 3,000 square feet of retail space remains available at Parkside.

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