Click Frenzy launches Christmas shopping spree as sales soar
The biggest month of online shopping has arrived and small businesses are making the most of what they hope will be November’s most intense cybersales frenzy yet, as inflationary pressures push Australians to tick off their lists early of Christmas wishes.
Savvy shoppers are already picking up bargains as the holiday season approaches, with more than 40% of customers already shopping for Christmas gifts.
The shopping craze kicked off this week with Click Frenzy (November 8-10), which will be followed by Singles Day (November 11), Black Friday (November 25) and Cyber Monday (November 28).
Two of the biggest dates in the Australian shopping calendar, Black Friday and Cyber Monday, saw 4.67 million households shop online in the last year period.
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Brisbane small business owner Claire Batchelor, owner of The Latte Jar, which creates glassware with hand-drawn designs, said November had already started off with a bang for her online business.
“It’s definitely gearing up to be my busiest month this year. Christmas is in the air,” she said.
“People know that November is the month of big sales and as a small business it’s really important to be a part of it. People are looking for freebies as well as a bargain and it’s the perfect time to utilize.
“November is the best time to shop. There are so many amazing deals and that gives us plenty of time to get your orders delivered to your doorstep before Christmas Day.
Figures released by Australia Post revealed that last year’s November record beat November 2020 figures by 13.6%, pet products, tools, gardening equipment, shoes, fashion and beauty accessories being the most popular purchases.
Australia Post predicts 3% year-on-year growth for online shopping in the five weeks to Christmas.
Australia’s Postal Service stepped up in time for November sales, adding more capacity to its workforce, more planes and more posts.
Gary Starr, Australia Post’s Executive Managing Director, Customer and Commercial, said November’s e-sales month was an ideal opportunity for Australians to plan and make the most of available online deals so they can get their goods delivered. gifts in time for Christmas.
“These sales are the biggest online shopping events of the year and we expect to see the biggest November ever with millions of Australians grabbing a bargain before Christmas,” he said. -he declares.
“To make sure we deliver to people’s doors as quickly as possible, we’ve recruited up to 6,000 new team members to help sort and deliver packages, including weekend and dusk deliveries there. where they are most needed.
“It’s a busy time of year, so we’re encouraging everyone to get organized and get their parcels in the mail before the Christmas rush.”
Last year, Australia Post delivered over 21 million parcels during the cybersale event period with extended Black Friday/Cyber Monday sales, making November 2021 the biggest month ever. history of online shopping in Australia.