Tech Startup EcoCart recently raised US $ 3M for its free browser extension that helps shoppers offset their carbon emissions at select merchant stores.

San Francisco-based EcoCart can be downloaded for free on the Google Chrome browser and helps users calculate the carbon footprint of their orders.

During its recent funding round, the company received support from Base10 Partners; The start-up venture capital fund of Brian Sugar, co-founder of PopSugar, and angel investors like Ben Jabbawy, founder of Privy; Vice President of Global Partnerships at Klaviyo, Rich Gardner; Chubbie co-founder Kyle Hency; Blue Bottle Coffee President Bryan Meehan and BarkBox Co-Founder Carly Strife.

Launched in October last year, the platform has more than 10,000 companies, including Vans, Levi’s, Footlocker, and Sephora EcoCart. When brands sign up, they pay a commission to EcoCart and in return, the tool drives traffic to their websites according to a standard affiliate marketing model. A portion of these profits is then used to help users compensate for their shopping problems.

Furthermore, EcoCart also provides a carbon accounting and offsetting tool for companies and using services like BlueSource and Climeco, it helps find and bundle offset projects that organizations can fund.

Prior to this company, sustainability-conscious co-founders Peter Twomey and Dane Baker founded a startup that provided rental outdoor equipment to help consumers avoid buying new products, in an effort to stem waste from unnecessary production and consumption.

According to an interview with TechCrunch, Baker said that the platform was born out of their own shopping experiences: “We are experiencing this problem ourselves. We realized that it was extremely difficult to maintain this philosophy of sustainability. “

EcoCart represents a solution that helps reverse decades of damaging climate change. Base10 is proud to partner with the founders of EcoCart as they continue to make carbon neutral purchases the new payment standard for industries such as retail, micro-mobility, food delivery, and more. .

Chris Zeoli, Director at Base10 Partners

In a statement, Chris Zeoli, director at Base10 Partners Investors, said: “We believe EcoCart is reinventing the way brands interact with their customers while managing and addressing their environmental impact at scale. EcoCart represents a solution that helps reverse decades of damaging climate change. Base10 is proud to partner with the founders of EcoCart as they continue to make carbon neutral purchases the new payment standard for industries such as retail, micro-mobility, food delivery, and more. .

EcoCart is available as an ecommerce plug-in and browser extension, both of which evaluate certain factors of the order to calculate the carbon footprint, including item material inputs, distance from shipping and package weight.

Once your carbon emissions have been calculated, EcoCart offsets them by donating them to a carbon offset project of your choice. like forest protection missions in Massachusetts, supplying drinking water to rural communities in Cambodia, building wind turbines in Turkey and many more.

To date, using the tool, around a quarter of customers have cleared their purchases at checkout leading to a total capture of around 25 million pounds of CO2.

Another browser plug-in that helps shoppers offset their emissions is TreeClicks, which has over 50,000 stores on the platform, including big names like Amazon, AliExpress, Airbnb, Expedia, Ikea, and Adidas. According to the company, if every American online consumer used the tool, the total funding would help fund a project to plant trees for an area equivalent to the size of Ireland.

Discover all the latest apps and technology tools for good in sustainability here.

Main image courtesy of EcoCart.