Business Mentor: Online Strategies to Grow Your Brand
Do you feel like your business is stagnating despite your marketing efforts? Are you looking for marketing strategies that will increase your brand awareness?
Successful businesses use different online marketing techniques that set them apart from their competitors. Relying solely on broadcast, print, or word-of-mouth may no longer be as effective.
Online marketing is a powerful tool that has been embraced by many successful businesses. While the usual marketing techniques can always help, they may not be enough to position your business on the right track. Know the importance of each of these techniques to help you take your business to the next level.
1. Search Engine Optimization
If your business still doesn’t have a website, consider creating one for yourself now. As a business owner, you want to capture as wide an audience as possible, including those in the virtual world. Consumers are wiser these days; they are looking for what they need. You want your business to appear on the first page. And a consumer would probably browse the entire website to learn more about the company and check if what you offer meets their needs.
SEO means that a consumer interested in a specific product is likely to be directed to your website using a keyword about your business, service or product. Consumers are likely to click on those that are on the first page of a search result.
2. Email Marketing
A business should consider building a relationship with consumers, not just sales. How can you encourage someone to support your business if they don’t trust the brand or don’t know why they should buy what you offer.
Email marketing is an effective marketing strategy because it allows you to interact with your audience. Sending information about the latest offers encourages your customers to check them out. You need to make your newsletter as enjoyable as possible and tickle the minds of those who read it.
How do you get these email addresses? You can let your customers fill out a form and tell them that you will be sending great deals via a monthly newsletter, like freebies or massive discounts.
3. Content Marketing
If you don’t have the talent to create great content, hire someone who can. You can focus on creating a blog site where you tell your customers about the importance of your products and services and other related information that they might be interested in. There are other ways to have better engagement with your customers, such as:
• Live broadcasts
• Video tutorials/explanations
Content marketing means creating valuable content that gets customers “hooked”. Have you noticed the series of online dramas created by some fast food outlets?
4. Social Media Marketing
You can’t go wrong with Facebook, Twitter, Instagram and now TikTok. These platforms are very effective in establishing a better relationship with your customers.
The fun, more accessible and relaxed virtual environment builds loyalty for potential customers when they see what the brand is and how it can be crucial to their daily needs. It’s not just about posting everything that comes to mind, but more importantly, conveying valuable information that can help influence the purchase of your product or service.
Successfully managing any type of business means dealing with an ever-changing market. You have to be aware all the time. Being current attracts a consumer; therefore, knowing the latest techniques used by other companies is essential.
For more information you can contact Armando “Butz” Bartolome
by email: [email protected]
FB Page: Butz Bartolome