Aryaka Networks Promotes Level 3, CenturyLink Vet to Global Channel VP Position
The role is newly created and is responsible for partner sales in North America, EMEA and APAC.
Aryaka Networks has promoted Craig Patterson to senior vice president of global channels. Unified SD-WAN and SASE solutions vendor created this newly created role so that Patterson could lead the company’s worldwide distribution strategy. Look for better alignment of partner sales, marketing teams and programs around the world, the company said.
For the past year, Patterson has served as Channel Head and Vice President of Channel Sales, Americas. He was responsible for marketing strategies within the agent, resale and distribution channels in North America.
“Aryaka’s first cloud-based WAN and SASE solution offers an incredible opportunity for partners of all types,” Patterson said. “Our goal is to maximize this opportunity by aligning with our partners’ go-to-market strategies, whether by enabling co-management or helping them generate leads and revenue through joint marketing and of sale. Now, with one global Aryaka channel team, we can seamlessly offer these benefits to partners operating in multiple regions around the world.
Exponential revenue growth
Dennis Monner is Commercial Director at Aryaka.
“Since joining Aryaka last year, Craig Patterson has been instrumental in developing and driving our partner-led strategy, including the launch of the Aryaka Accelerated Global Partner Program,” said Monner. . “Under Craig’s leadership, Aryaka’s North American channel and partner revenue has grown exponentially. In this newly created role, he and his global team will expand these proven initiatives around the world, creating more opportunities for Aryaka and our partners around the world.
The Aryaka accelerates its global partnership program unifies the company’s partner-led go-to-market strategy. Launched in January 2022, the new program allows partners to tap into an expanded revenue opportunity. This is made possible by Aryaka’s new all-in-one SD-WAN and Secure Access Service Edge (SASE) solutions. It’s for businesses of all sizes.
Additionally, Aryaka’s Accelerated Global Partner Program removes barriers that partners commonly encounter with traditional partner programs, the company said. Instead, it focuses on aligning with sales agents, VARs, MSPs, TSBs, distributors, and white label service providers. This strategy includes account mapping, co-marketing, co-selling, co-management, and partner and customer success resources delivered based on partner preferences and business models.