Amazon kicks off first Black Friday deals to kickstart holiday shopping
Amazon employees load boxes of orders at the company’s fulfillment center ahead of Cyber Monday in Tracy, California.
David Paul Morris | Bloomberg | Getty Images
Amazon is launching “Black Friday-worthy” deals in an attempt to attract first-time holiday shoppers, the company said Monday.
Amazon said it was offering “deep discounts in all categories,” including fashion, electronics, housewares and toys. New offers will be added daily to the site.
Large retailers have tried to encourage consumers to start holiday shopping earlier than usual to ensure their gifts are delivered on time. Like Amazon’s holiday promotion campaign, Target is launching “days of deals” online and in stores from October 10 to 12, the company announced last week.
The holiday forecast predicted a sharp increase in spending year over year. But retailers also face a litany of challenges this year, from inflationary pressures and supply chain issues to labor shortages. For buyers, it might cause more headaches like delivery delays or more out of stock items than usual.
Amazon also launched a new feature in its shopping app on Monday that allows Prime members to send gifts to friends and family without an address. Instead, users enter a person’s phone number or email address. Recipients are notified when they receive a gift and enter their address. They can also choose to exchange the item for a gift card.
The first Black Friday deals coincide with Amazon’s beauty event called “Holiday Beauty Haul,” which kicked off on Monday. Amazon is hoping to use the beauty event to attract shoppers ahead of Black Friday and help strengthen its position in online beauty sales, which have skyrocketed during the pandemic.
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