Alliance Consumer Group Acquires HALO, a Leading Portable Power Product Company with a … | Nation / World
FORT WORTH, TX, Jan.6, 2022 (GLOBE NEWSWIRE) – Alliance Consumer Group, a leading manufacturer and distributor of flashlights, work lights, knives, multi-tools, pest protection, Personal heaters and other devices related to the outdoor lifestyle produced under different brands, today announced that it has acquired substantially all of the assets of the HALO business unit from ZAGG Inc.
HALO is a leading portable power product company offering an award-winning portfolio of standby power plants and associated power accessories. HALO has an extensive intellectual property portfolio that incorporates aesthetically beautiful designs and pragmatic functionality to meet the growing demands of today’s consumers.
The acquisition of HALO, along with its existing brands, enables Alliance Consumer Group to extend its product offering of a complementary category through its entire network of unique go-to-market sales channels .
Chris Barley, CEO of Alliance Consumer Group, comments: “The HALO brand is not only a perfect fit for our existing product portfolio, but will also be a growth catalyst for ACG going forward. HALO is a well established market leader, representing innovation and cutting edge engineering. We believe there are huge growth opportunities in the portable power category and are confident that the HALO brand will help us lead the way. “
Alliance Consumer Group plans to move HALO business operations from Salt Lake City, UT to its headquarters in Fort Worth, TX. ACG will retain regional operations located in Hartford, Connecticut, where HALO’s sales and engineering teams will continue to manage key aspects of the business within the Alliance Consumer Group platform.
About Alliance Consumer Group
Alliance Consumer Group is an outdoor and lifestyle product company that manufactures and markets flashlights, work lights, knives, hand tools, pest control products, personal warming devices, under the The company’s market-leading brands, including NEBO, True, Skeeter Hawk and Dégel. For more than 45 years, Alliance Consumer Group has produced authentic brands and products that enhance everyday life and adventures.
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