A business leader becomes a storyteller – Times
Brett Ashley wants to show people that they can change their lives by controlling their mindset and becoming a more optimistic thinker.
The Eastern Beach resident is the author of a new book titled The key to unlocking your potential.
It’s described as part memoir and part business guide and is full of advice to help people get the most out of every day they spend at work.
Locals may remember Ashley as the owner of Slices Fine Meats, which he operated in Pakuranga Plaza from 1988 to 1993.
He then worked in supermarket company Woolworths NZ for more than 40 years, the last 18 of which as part of its management team in managing director roles before retiring in 2020.
The first part of his book chronicles his personal journey, while the second focuses on the lessons he learned in the business world.
Ashley says that in his business leadership journey, he worked with teams trying to get the best out of people.
“It was about creating an environment where people can perform at their best.
“One of the things we’ve done in the leadership programs was to get people to share their leadership stories.
“I encouraged the leaders who worked for me to share theirs, but I never really said mine.
“When I decided to retire in 2020, I decided to share my story with my team and thought maybe I should go on and write it some more.”
That’s how Ashley decided to write the book.
He says one of his key messages is that people can change and create their own environment, while the biggest lesson he has learned in life and in leadership is the “power of the mind”.
“The ability to be able to create belief in your subconscious mind will drive your conscious mind to realize.
“You have to establish a positive belief. Anyone can change their beliefs at any time.
“You can replace the word ‘can’t’ with the word ‘can’.
“If you rewire that subconscious mind with positive affirmations, you can change your beliefs, and if you change your beliefs, you can change your actions and change your outcome.”
Ashley says he believes a person’s ability to change their environment is up to them and them alone.
“You are the one who decides that.
“It’s not what other people say about you that counts, it’s what you believe.
“And if you believe who you want to be and what you want to achieve, and you truly believe it and use the power of the subconscious mind to create that belief, you can achieve it.”
Ashley says it took a little over a year to complete the book.
He wrote the original manuscript in two to three months.
“It took time to add and refine. I’m really happy with what we did.
“It’s a very good reflection of what I wanted to achieve initially.”
Brett Ashley’s book, The key to unlocking your potential is available in bookstores and online.