9 New Google Shopping Features You Need to Know Before the Holidays
The Google shopping experience for users is getting an upgrade. As the holiday season approaches, Google has announced nine new shopping tools and features that allow users to interact with their favorite brands. Google said the intention is to deliver a more immersive, informed and personalized shopping experience in search using Google’s improved Shopping Graph AI model which now includes more than 35 billion product listings.
“Shopping is not just buying. It’s also about exploring your options, discovering new styles and trends, and doing research to make sure you’re getting the right product at the right price,” says Google.
“With these new features, your shopping experience on Google just got a whole lot easier, more intuitive and, of course, more fun. And no matter where you end up shopping, these tools can help you find what you want faster and maybe even discover the next thing you like,” the tech giant added.
Here’s an overview of all the new shopping experience features and tools announced at the Search On 2022 annual event that will help you with your digital marketing efforts.
Users can now add the word “shop” followed by the item they are looking for to access the visual feed of products, tools, and inventory for that product. Google is also expanding its buyable search experience beyond clothing to electronics, beauty, and more, to additional regions for mobile and desktop.
When users search for clothing, they can now see shopping options for products they see in search. The “shop the look” feature displays links to the exact product you’re looking for, along with complementary pieces and where to buy them so shoppers can easily put together a complete outfit.
This new search feature will show you currently popular products in a specific category. Trending Products will display a list of products relevant to your search keyword that are trending at that time.
According to Google, 50% of users use 3D images more than static images. Earlier this year, Google launched a new tool to display 3D visuals of household items in search. Google will soon expand this feature to include shoes, starting with sneakers, allowing users to view 3D models of shoes before purchase.
To also give marketers and advertisers better access to 3D visuals, Google has also launched a new automated 360-degree rotation feature that can be accessed using just a few still photos. static pictures. This new technology will be available in the coming months.
A new buying guide will share helpful category information from a wide range of trusted resources to help users make an informed decision on complex purchases, all in one place. For example, if you’re buying a large or expensive item, the buying guide might give you specifications for weight, materials, features, sizes, and more. With this guide, you can make buying decisions faster and with confidence.
Page Insights is another feature of the Google app that gives you helpful context about a web page you’re on or a product you’re looking for, like pros and cons, and star ratings, all in one view. It will also include a useful button to help you track the price of the product and receive alerts when it drops.
Google will soon provide more personalized results based on your search history and previous shopping habits. You will also have the option to set your preferences and disable custom commands for more accurate results.
When shopping on Google, you can select favorite stores and brands to see more in the future. If you no longer want to see these personalized results or if your preferences change, you can adjust this feature or even turn it off completely.
Google updated shopping filters in search to create a more dynamic environment and adapt based on real-time search trends. For example, if you search for jeans, you may see filters for “wide leg” and “bootcut” as they are popular, but even these may change over time.
The Google app’s Discover feed gets a new ability to offer users suggested styles based on their recent shopping searches and what others have searched for. Suggested styles will appear alongside existing content in the Discover feed, making it easy for users to discover new looks and use Lens to find retailers that have the products in stock.
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