5 Top Tips to Increase Christmas Retail Sales
If you have a small business that sells products – online, offline, or a mix of both, this is the time of year you’ve been waiting for.
The focus should be on growing sales, and nothing else. If there’s a long-awaited website redesign to be undertaken, a brand refresh, or even a change in shipping partner, book it until New Years and fully focus on customer needs for a Magical Christmas.
If you’ve had a hectic summer and fall and started to lose motivation, remember that you still have plenty to play with.
Preparation is always important to ensure a successful festive sales season, but even more so this year. Disruption is occurring at UK retailers on all sides with the challenges of Brexit, fuel shortages, shipping issues, truck driver shortage, the pandemic – the list goes on. Top experts agree that getting ready early in 2021 is absolutely essential. Start planning now by following the tips below to make sure your Christmas sales take off on a high.
Make a plan
Preparation means planning and a sales plan is the foundation for growing sales during the holiday season. You do not have any ? Now is the time to sit down and decide what you want to aim for in this very important quarter. Once you have an overall goal, break it down by month or even week. Look at how you expect your sales to be broken down by sales channel. The more you can set clear and achievable goals, the more motivated you and your team will be to achieve them.
Know your hero products
Know your heroes – your bestsellers, your best gifts and remember the 80/20 rule – 80% of sales are likely to come from 20% of products. Once retailers know their flagship products, they need to plan for them – from stock levels to social media content – flagship products need to take center stage.
Make sure your customers know your gift options. If you offer gift wrapping, cards, and direct-to-recipient shipping, make sure it’s absolutely clear and immediately obvious to anyone landing on your site or entering your store.
Diversify your sales
Small business retailers should use as many channels and opportunities available to them to sell. Online shopping is set to become popular again, so if a website is essential, so are customers. Providing customers with multiple shopping opportunities and platforms will improve Christmas sales – whether on a website, at an event, through social media, or in a physical store.
While you can have a primary channel for your social media, for example Instagram, don’t be tempted to put all your eggs in Instagram.
Do it now
Retailers would do well to set aside some preparation time now. They should revisit their party emails, social media content, events, collaborations, and articles. Having pre-written Christmas emails, social media content produced and scheduled, packaging prepared for faster shipping will all help increase Christmas sales.
Better foot forward
Taking cues from big retailers such as John Lewis’s highly anticipated Christmas ad, small retailers need to sell their enthusiasm to get their customers to buy in. If you’re not excited about that, why should your customer be?
Throughout November and December, retailers must delight customers with their offers, provide the solution to find the perfect gift, and help them have magical moments with their loved ones.
Now is the time to add some sparkle to the shopping experience – plan ahead, feel the excitement, and get ready to sell your perfect Christmas products.