42% of users say e-commerce sites display country of origin: LocalCircle study
According to a survey conducted by LocalCircles, around 42% of consumers surveyed found e-commerce app platforms to be compliant when it comes to making country of origin information available. The survey also revealed that the percentage of e-commerce consumers searching for country of origin details has also increased.
The percentage of e-commerce consumers who searched for country of origin information when shopping online in 2020 was 37%. This figure rose to 43% in 2021 and is now at 51%, indicating that the Indian e-commerce consumer is becoming increasingly savvy and choosing to do…
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First published: Mon 09 May 2022 01:31 IST